SEM – Search Engine Marketing

Search Engine Marketing

 

Search Engine Marketing is Very much effective for Increasing Visibility of the Whole Company or Products in less period of time. There are hundreds of Search Engines who are working effectively in this Global Market.  There are Lots of Effective Search Engines who are based in one type of Industries and generating effective visitors rate day by day.

The Basics of Search Engine Marketing is Same as Normal Marketing which we used in this Living world that, What-Where-How most of the part of Search Engine Marketing is based in these 3 words.

> What We do in Search Engine Marketing?

Search Engine Marketing is type of  promotional activity for Company/ Product Promotion. Most of the Search Engine are selling position to get featured in your desired keywords (the combination of words which we used for searching on search engine are known as a keywords). We Target the positions which’ll be beneficial for the Company / Product Promotion and Place an effective ads to attract visitors attention.

> Where we place your promotional ads?

In the Search Engine Marketing targeting the real keyword. is very important. The combination of words which we used for searching on search engine are known as a keywords. Our Keyword research techniques helps us to select the most useful keywords where we place ads to make your ads featured in that selected keyword. We grab the attention of the visitor as well as customers through it and increase your website traffic and visibility. It is said in the Digital Marketing that more traffic to your online identity means more revenue.

> How we do all this things?

Every Search Engines have their own platform to sell advertisement. For Example Google.com is a most powerful search engine in now a days and they have “Google Adwords” for selling their ads position in search engine, All these process are done through a unique bidding process through Google Adwords. We first target the keywords and then place a bid for each keywords to garb to position in Search Engine.

Advantages of Search Engine Marketing 

As i told you earlier that with the help of Search Engine Marketing we can attract visitors as much as we can to your website who are searching in search engines for products, services or business like you provide. In the Less time and in less hassle if you want to promote your business, services or products then this platform is best in this time for the same. Its totally depends upon your budget because while bidding the platforms always asks budgets for the campaign and visits/hits and your ads priority its totally depends upon your budget and your per click bidding amount.

Disadvantages of Search Engine Marketing 

Search Engine Marketing required a huge money investment because it is like placing your ads on the top most places in search engines. So, we can say if you need a huge traffic to your website in less time and you have sufficient budget for this type of promotional activity then its good but its not good for peoples who have small budget for the promotions. Its not be much effective for small investment.

 

 

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